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PATTISON Outdoor Awarded Advertising Contract for Victoria International Airport

Mar 2, 2016

PATTISON Outdoor Awarded Advertising Contract for Victoria International Airport

Canada’s largest Out-of-Home (OOH) advertising company and a leader in the airport media sales category announces a new agreement at the flourishing airport.

VANCOUVER, BC, March 2, 2016 – PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider and a leader in Airport advertising, today announced that it has been awarded the advertising program contract for Victoria International Airport (YYJ). Welcoming more than 1.7 million passengers in 2015, Victoria International Airport is the second largest airport in British Columbia and a burgeoning hub for both domestic and international travellers. The new agreement adds to PATTISON’s growing portfolio of airports in Canada which in total reach more than 35 million passengers annually. 

Taking effect March 1, 2016, the multi-year agreement will provide advertisers the opportunity to explore the unique mindset of the air traveller with flexible, high-impact products, including digital, static and specialty advertising displays. Products include: Airposters; Horizontal Banners; Backlit Spectaculars; Digital Spectacular Displays; Gateway TV; Vinyl Wraps; Auto/Product Displays; Hotel Directory; and Jet Bridge Domination (interior and exterior). The airport audience is a desirable consumer group made up of a higher-than-average income demographic, decision makers, well-informed executives, tech-savvy individuals, social media influencers, and affluent leisure travellers. When they fly, travellers become guaranteed audiences for advertisers. 

“We are very excited about this new airport contract, which will positively reinforce PATTISON’s position as a leader in airport advertising in Canada,” said Steve McGregor, Vice President and General Manager, Pacific Region of PATTISON Outdoor Advertising. “Due to the quality of our product offerings and commitment to customer service, managing the advertising opportunities at Victoria International Airport will allow us to enhance and redefine the advertising experience. With our innovative digital and static displays, we will better serve our advertising partners and, in turn, provide compelling value proposition to audiences during extended dwell times.”

“The proposal presented to us by PATTISON Outdoor was an impressive blend of innovative products that offer advertisers a variety of ways to present their message.  This was further complimented by demonstrated expertise in the airport advertising business.  We look forward to welcoming PATTISON Outdoor to the Victoria International Airport,” said Geoff Dickson, Victoria Airport Authority President & CEO.

PATTISON is the leading airport advertising media company in Western Canada, and represents advertising opportunities at nine Canadian airports servicing both domestic and international travellers, and one domestic airport. Markets include (interior and exterior): Alberta (Edmonton, Calgary, Fort McMurray, Grande Prairie), British Columbia (Victoria), Saskatchewan (Regina, Saskatoon), and Winnipeg, Manitoba. In addition, it represents the exterior advertising concessions for Ottawa International Airport in Ontario and Halifax-Robert L. Stanfield International Airport in Nova Scotia.


About PATTISON Outdoor Advertising

PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto Ontario and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.,,,;

For more information on PATTISON Outdoor Advertising, please contact:

Steve McGregor, Vice President/General Manager, Pacific Region, PATTISON Outdoor Advertising
: 604-235-2708

Mary Ventresca, Vice President, Marketing & Business Development, PATTISON Outdoor Advertising 
: 905-282-6889

About Victoria International Airport

Victoria International Airport (Airport Code: YYJ) is the 10th busiest airport in Canada with over 1.7 million passengers per year.  Victoria is well served with more than 120 daily flights throughout North America.  YYJ was rated among one of the top ten most-loved airports in the world by CNN Travel and is the 2012 and 2014 winner of ‘Best Regional Airport in North America’ by Airports Council International.

For more information about Victoria International Airport, please contact:

James Bogusz, Vice President Operations & Development, Victoria Airport Authority (VAA)
Phone: 250-953-7570